Elucidate Change LLC is a consultancy founded by Lynne Doner Lotenberg to help marketing communication firms, non-profits and government agencies create campaigns and programs that improve lives.
25+ years of experience. Trained at one of the world’s largest public relations agencies. Ran a mid-size agency.
Has helped absentee voters vote, girls build stronger bones, people of all ages eat more fruits and vegetables, prevent some diseases, manage others, improve end of life care, and communicate complicated science.
Past editor of Social Marketing Quarterly, author of textbooks, chapters therein, journal articles, and countless strategic plans and research reports. M.A. in mass communication and B.S. in advertising from the University of Florida.
Loves imposing order on chaos, theory, data, bad puns, good stories, brainstorming and whiteboards.
Identifying and arranging key elements to achieve a goal.
Choosing the right measures. Explaining accomplishments. And identifying improvements.
Making your case clear, compelling and memorable.